I read an interesting story on CNN today about the increasing popularity of Korean TV shows, music, and celebrities in Asian countries such as China and Thailand. This wave, termed "hallyu," has also been referred to as "hallyu-wood" to reflect the current cultural trend.
The numbers are staggering: in 2009, South Korea exported $3 billion in entertainment to other countries in Asia. KBS, one of the leading broadcast companies, exported $65 million last year alone.
Part of the appeal is in the shared beliefs and customs: honoring parents, hierarchy in society, and Confucianism.
You can read more in the article found here.
To my readers: what is your opinion of the Korean wave? Are you actively engaged in Korean TV, movies, and music? Is it a passing fad? Do you have trouble keeping all the dramas and K-Pop groups straight on a day-to-day basis? I'd be interested in hearing your ideas.